Yada is responsible for Hexagon PPM's business operations and the strategic direction in South America. He joined Hexagon PPM in 2010 as an account manager responsible for the marine industry in Brazil and was in charge of the largest EPC companies in this segment. Yada was promoted to sales management with key account management responsibilities of strategic owner operators in the oil & gas and petrochemical industries. Later as a sales director, he led the team in Brazil supporting all the industries in the different phases of the project life cycle. Yada began his career in 1999 with an information technology consulting company, developing his technical skills as a programmer, technical consultant, project manager and in business development, before moving into sales in 2007. He holds a technical degree in information technology and a master's degree in business administration from Fundação Getúlio Vargas in Sao Paulo, Brazil.