Cryer is vice president and Hexagon PPM’s chief marketing officer. Under his leadership, Hexagon PPM’s marketing organization is undergoing digital transformation. Cryer is developing an insight-driven culture and establishing scalable, global operation to power marketing’s strategic impact on the business. Prior to joining Hexagon, Cryer was with Microsoft for 14 years, pioneering the cloud computing channel strategy and holding a variety of senior strategy and marketing positions across the globe. Cryer studied Business Administration (BBA), majoring in Marketing at the University of Technology in Sydney, Australia.